The ‘Renaissance’ singer has launched a brand new hair line featuring products starting from just £25.
Beyoncé’s new haircare line, Cécred, marks her foray into the world of beauty brands, joining the ranks of other celebrities like Hailey Bieber and Selena Gomez. The announcement of Cécred came with a nostalgic touch, as Beyoncé shared footage of her mother’s old hair salon in Houston, emphasizing the sacredness of hair.
The launch of Cécred coincides with other major announcements from the singer, including a world stadium tour and the release of two new singles as part of her Renaissance project. With Beyoncé’s track record of excellence and attention to detail, fans are eagerly anticipating the arrival of Cécred.
From the products themselves to the inspiration behind the brand, Cécred promises to be a significant addition to the landscape of celebrity beauty brands.
What is Cécred?
Cécred is Beyoncé’s new haircare line, inspired by her mother, Tina Knowles-Lawson. The name «Cécred» is a blend of «Cé» from Beyoncé’s name and «sacred.» The brand aims to merge modern scientific advancements with timeless haircare traditions, offering a range of products designed to address various hair needs.
When will Cécred launch?
Cécred officially launched on Tuesday, February 20th, following Beyoncé’s teasers about the brand dating back to May.
What are the Cécred products?
Cécred’s product lineup includes a clarifying shampoo and scalp scrub priced at £31. This product is formulated with gentle exfoliants and tea tree oil to effectively remove product build-up and residue from the scalp while maintaining its natural oils. It’s described as skincare for the scalp, with ingredients aimed at visibly improving scalp health.
Cécred hydrating shampoo: £25
Cécred offers a hydrating shampoo priced at £25. This luxurious shampoo is infused with hyaluronic acid to provide extra hydration to the hair. It’s designed to nourish, manage, and strengthen the hair, and its sleek bottle adds a touch of elegance to any bathroom.
Cécred moisturising deep conditioner: £31
Cécred offers a moisturizing deep conditioner priced at £31. This ultra-rich formula is designed to revive dehydrated and dull hair. Infused with an African oil blend and shea butter, it moisturizes, softens, and improves the manageability of your hair. Plus, it comes in chic tub packaging for a touch of elegance.
Cécred reconstructing treatment mask: £34
Cécred presents its reconstructing treatment mask, priced at £34. This mask is hailed as offering hair repair in a jar. It contains the brand’s patent-pending bioactive keratin ferment, which has been clinically proven to reduce damage, increase visible strength, and enhance shine after just one use.
Cécred nourishing hair oil: £36
This hair oil boasts a blend of 13 oils, including buckthorn, sunflower seed, watermelon seed, argan, and coconut, along with plant-based extracts. It aims to lock in moisture, provide a soft, natural shine, and reinforce the hair’s lipid barrier, leaving it feeling softer for longer.
Cécred moisture sealing lotion: £31
This product is described as the ultimate multitasker, as it locks in moisture, tackles frizz, seals split ends, and aids in styling. Whether you’re looking to enhance your curls or add shine and polish to your hair, it aims to be a versatile solution.